collier-laurence practitioner and managing partner Michael Todd

Michael Todd
Knee Orthotics Specialist

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Vice president, COF, Managing Partner of Collier Orthotics and Prosthetics and Laurence Orthotics and Prosthetics (3 locations). Michael strives to provide excellent patient care with specialty in sports orthotics, lower extremity orthotic devices and osteoarthritis of the knee and hip. His goal is continued focus on patient care, and building a team within our specialty products and services.

Certifications and Accreditation

  • Certified Orthotic Fitter (COF) Board of Certification/Accreditation, Intl. (BOC)
  • Medicare Provider, Accredited through the Board of Certification/Accreditation, Intl. (BOC) 2009 – Current
  • Castle Hill Holdings, Inc. (Collier Orthotics and Prosthetics), Medicare Provider, Accredited through the American Board for Certification in Orthotics and Prosthetics 2007 – Current

Career Highlights

22 years of Team Development: Specializing in the Orthopedic industry and devoted interest in over 10,000 hours of servicing patients diagnosed with Osteoarthritis of the knee and providing improved active daily living activities by dispensing them an off loading orthosis. With improved stability and reduced pain level, our products have improved quality of life for many patients. It is rewarding to provide improved quality of life for our patients.


  • Top Producing Team of the year
  • Most improved Team, award that had Highest sales
  • Named salesman of the year 2 times
  • Achieved President Award of Presidents Club

Other Experience:

  • 10,000 plus hours of clinical experience in evaluating for Knee orthoses with Knee OA and sports injuries
  • Bledsoe and Breg Distributor 15yrs, 2001- 2016


Board of Orthotic & Prosthetic (BOC)

American Water Ski Association

Bledsoe Brace Systems


Professional Experience

Laurence Orthotics and Prosthetics
3324 Webster Street
Oakland, CA 94609
Acquired association with Collier to enhance our service coverage areas.

Collier Orthotics and Prosthetics, 2007-Current
3830 Auburn Blvd. Suite A
Sacramento, CA 95821    

3161 Putnam Blvd.
Pleasant Hill, CA 94523                                                                
Services include evaluating providing patient care with specialty in sports orthotics, lower extremity orthotic devices and osteoarthritis of the knee and hip. This includes OA Knee, Functional Knee, Hip and Sports Orthoses.

A continued focus on patient care, and building a team to handle our specialties and niche products and services in sports orthotics, lower extremity orthotic devices and osteoarthritis of the knee and hip. Our formula for patient care success: Compassion, Education & Communication is the lifeblood of the Collier brand.

After purchasing Collier Rehabilitation in 2012, my primary role was business development and building a brand and practitioner team for the re-named Collier Orthotics and Prosthetics. Under the mantra “Our First Priority is Patient Care”, Collier strives to create unmatched patient care services. Developing this business included hiring and training team members, creating a sales process, and marketing the core goals via the web and print materials.

Kneedabrace, Inc., 2010 – Current
3830 Auburn Blvd. Suite A
Sacramento, CA 95821                                                                                                

Vice President and Founder
Created a retail outlet for orthopedic, podiatry, sports medicine and over the counter orthotic devices. This specialty niche competes against the Big Box outlets with superior customer service and products.

Northern California Medical, Inc. 2007-2016 – Business Sold in Jan 2016
Vice President and Founder, Sales and Marketing Manager

Bledsoe Brace Distributor for orthopedic products
Met and exceeded sales objectives with the sales team from the North California to Northern Nevada. Represented NCM as a leader in Sports Medicine & Joint Prevention with the extensive line of OA knee braces by working with a sophisticated audience comprised of surgeons and healthcare professionals. Increased territory results by building a solid team and maintaining strong business relationships while developing and implementing sales strategies. Communicated with all customer accounts regarding a variety of topics, including product updates, changes to product portfolio, and educational programs.

  • Implemented new sales plans and effective marketing strategies to position the organization competitively and to meet/exceed territory objectives.
  • Identified the needs of new prospects and developed appropriate responses (written, telephone and face-to-face)
  • Performed field calls for the account and assigned territory to team members
  • Cross-sold additional products and managed new product introductions
  • Supported compliance and the principles of responsibility by maintaining the privacy and confidentiality of information; protecting the assets of the organization; acting with ethics and integrity; reporting non-compliance; and adhering to applicable federal, state & local laws and regulations, accreditation & licenser requirements, and Company policies & procedures
  • Worked closely with sales team by coaching, training or mentoring; transfer knowledge to peer Sales Representatives and to Sales Associates when needed
  • Maintained training in sales skills, product features/benefits, and other critical business applications
  • Collected competitive data and remained current on industry and customer trends
  • Hosted and/or participated in sales and professional association meetings outside of regular business hours

Demar Medical, 2001 – 2007
Distributer Bledsoe Brace Systems, Inc.

Sold and distributed orthopedic, podiatry, sports medicine, rehabilitation orthotic devices out of Grand Prairie, Texas for the California market.

  • Distribution area consists of Sacramento Valley region, Chico, Modesto, Turlock, Fairfield and everything in between
  • Grow the Business from $180.000 to $500.000 plus annually
  • Named salesman of the year 2 times
  • Achieved President Award of surpassing $500,000 Presidents club

Behr Paint, November 1992 – January 2001
Regional Sales Manager, North Western Region

Regional Operation responsible for $40 million in sales for operations and management of a sales team of more than 25 in the North West Region. My customer relationship management position involved overseeing the Home Depot account growth. I directed new business development projects including new store openings, and worked closely with the Home Depot Western Regional buying office. Actively participated in new product development for all sales categories. Traveled extensively working with the regional division to remain current on market conditions, manage customer relationships, improve sales, and be a team leader.


  • Sales Team of the year
  • Most improved sales force
  • In-store merchandising award for highest sales

Professional Water Skier

  • National Champion and Nationally ranked
  • Challenged the Waterski Pro Tour


Rio Linda High School
Rio Linda, California
June 1988

ARC Junior College


Being the best father and Husband I can possibly be, all free time is devoted to my family. I enjoy, waterskiing, snow skiing, any outdoor activities, camping, cycling.

Looking for a solution or a second opinion?
Contact one of our specialists at 916-979-9729 or email us.

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